In this part, I decided to increase sales of Stüssy by using persuasive techniques. Even though Stüssy said that they don't want to be a massive company working 24/7, every brand likes when they have bigger profit. Furthermore, this strategy could enhance the interaction between brand and the target audience which is in this case crucial.
Scarcity
Technique called Scarcity works simple in a way that if it is hard to get it, people want it more. They regret if they messed out the opportunity to get the wanted product. Sometimes people think that "scarce objects" are valuable because many people already bought it before them, so it must be good. Also, people consider how much they would regret it if they made a wrong decision.
For Stüssy I would like to use the idea with limited editions which are common for fashion brands and they are highly effective as many people want to have for example that "one out of ten" product. Stüssy could support the idea also with hashtags and "limited offer" headings.
Social Proof
Technique called Social Proof is focused on social need. It means that people have an innate drive to copy others' decision or behaviour. In this technique is common to use phrases, such as "90% of X do/buy/prefer Y", "Nearly/almost everyone...", "The majority of people..." to show the "social proof".
For Stüssy this technique can be used on their website or social media showing the others' satisfaction or in the e-shop when you click on a certain product it can offer you other related products with comment such as "others also buy...".
I really like the idea to make 'limited editions' especially because I think this would be in line with what Stüssy's stands for. Maybe you could try to think of something else which they could use to stand out from their competitors ?
ReplyDeleteBasically the same goes for the second persuasion technique, maybe think of a way to implement those techniques offline maybe on events from Stüssy (if they have sth. like that)?
I agree with Dana i think that one of the best ways to increase sales with study is through limited edition as it is a select brand and i think that both this and the social proof as persuasion techniques will work very well for your brand.
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