Digital Communication Assignment 1 - part 2&3

Part 2 - Opinions

I think that the article is really interesting and helpful for us as future communication professionals. Nowadays, social media become an important tool for companies as well as for normal people. In my opinion the research was well done. As it was written, the research was focused more on qualitative answers than on quantitative, therefore the fact that they interview only 25 people is not that surprising. On the other hand, bigger number of respondents would help to raise the credibility of the article and it may convince me more. Moreover, I was a bit surprised by the fact that the second most recurring theme was "Information Seeking". Personally, in these days I have an impression that this theme is shifting deeper to those which are less popular as the "Entertainment" and "Relaxation" become more important and more popular across the society. However, overall I must agree with the article.




Part 3 - Three examples - Stüssy

First example:

I chose this post as an example of entertainment and time passing gratification as it shows a photo of little boy who is about to fall from his skateboard. 

Second example: 

The second post that I chose shows information about releasing new product of collaboration Stüssy with Nike, so it represents an information gratification. 

Third example: 

The third post inform Stüssy fans about new collection (as it is written bellow) and also shows the "international Stüssy community in Jamaica", therefore I decided to use it as en example of information and also a bit of a social interaction gratification.