Stüssy
For my Digital Writing Skills assignments, I decided
to choose American clothing brand Stüssy. With my online activities, I would
like to focus on making the branding of Stüssy more visible. My target audience
are young girls and boys aged approximately 15-35 all around the world.
Stüssy originally started as a brand with surfwear in
the early 1980s by Shawn Stussy in Orange County, California. The early success
of the brand has been supported by skater, surfer and hip hop scenes. In few
years, Stüssy also became a part of Punks and other street subcultures.
Nowadays, the brand still doesn’t name its style and they are doing so on
purpose as the owner Shawn Stüssy said: "Everybody calls it surf wear, or
urban street wear, or surf street... I don't name it, and I don't name it on
purpose."
According to the article from Complex .com “The 50
Greatest Streetwear Brands”, Stüssy is no. 1 brand in streetwear. They survived
three waves of streetwear and still, they are winners of the competition. Moreover,
the brand is available in more than 75 company branded stores and other
retailers in Europe, Asia, the United States, Canada and Australia.
In these days, their main competitors could be brands
like HUF, Supreme or Palace, however, this is really abstract imagery because
streetwear brands work mainly in collaboration and support each other rather than compete.
When it comes to online activities of this brand,
Stüssy has their own websites for North America, Europe and Taiwan. Furthermore,
they operate richly on Facebook where they have settled their official Facebook
page and their pages for different capital and other important cities, for
example Stüssy Milano. In addition, Stüssy has accounts on other social
sites, such as Instagram, Twitter, Pinterest, Vimeo and YouTube.
They have: 731,337 people who like their official page
on Facebook
1,2 million followers on Instagram
195,000 followers on Twitter
Natalie, I think that Stussy is a really interesting brand to focus on and i like how you placed a focus on the use of Facebook page as their primary source of interaction with the public. I think that its interesting to focus on making the brand more visible as I know that there is recognition amongst a more international environment but I think that it could be spread a lot more to make it more well known throughout the general public.
ReplyDeleteI agree with Grace that it's definitely a cool brand to make your assignments on!
ReplyDeleteBecause you already pointed out that they use mainly Facebook as their channel to communicate you could think of a way how that could help you to include the other social media platforms to reach your goal :) (e.g. linking instagram-pics or providing links that bring the consumer to their LinkedIn page, etc.)