Influencers

In these days many companies use influencers. The purpose of using influencers is simple - to promote or expose company's or brand's product. We can meet these influencers on the street, in cafe, on a concert or we can see their photos on Facebook, Instagram, Twitter or videos on YouTube. Nevertheless, their main characteristic is that they have a lot of followers and this gives them the power and advantage over others.

Nowadays, Stüssy relies mainly on skaters, rappers or other music artists. As an example, I used two pictures of Hip Hop/Rap important characters. On the first picture, you can see Snoop Dogg with DāM-FunK, whereas on the second there is A$AP Rocky. All of them wearing Stüssy clothes and all of them are well-known artists. The reason why Stüssy uses Hip Hop and Rap celebrities as their influencers is that this music culture is a part of their roots and as a streetwear brand focused on creating a large community they simply backs up their core values.Moreover, they have millions of fans on Facebook. 

Not only rappers and hip hopers are Stüssy's favourite influencers but also skaters are. The other example of Stüssy using influencer for their brand is a post from Instragram. They posted a photo with Lance Mountain, a professional skateboarder and artist who was one of the prominent skateboarders throughout the 1980s. Lance has more than 131,000 followers on an Instagram which approves that he is an important influencer.