The theme I chose for the blogpost of my company Stüssy is the surfing theme.
I am going to write the post focused on a video ,which was uploaded Jul 14, 2008 and reached
only 36,236 views, with a purpose to direct Stüssy's fans to the roots of the brand which are
often forgotten.
only 36,236 views, with a purpose to direct Stüssy's fans to the roots of the brand which are
often forgotten.
My goal is going to be focused mainly on branding and also a bit on publishing, since the content
of the video is showing the "old school" look of the brand in the late 80's, therefore it can be categorized as a tool for branding.
of the video is showing the "old school" look of the brand in the late 80's, therefore it can be categorized as a tool for branding.
Back to the roots
We don't want to forget our roots which don't have to necessarily be visible in our new collections, but what is more - we still have an ocean in our rebel hearts.
We started on the beach in California and now we're all around the world. And if you already forgot it, try to go back and enjoy the moment of the old school Stüssy in this video.
Post:
Are you sick of those days when you are completely blind on a skateboard because of the sun? Stüssy collection Summer 2016 is bringing new adorable sunglasses. Available in Chapter Stores and on Stussy.com
Explanation:
My goal for this post was to promote new collection of Stüssy's sunglasses. The theme for this post that I chose was skateboarding. When it comes to technique that was used, I decided for AIDA for this post where I stated Attention, Interest, Desire and Action.
I really like creating those posts. I found it interesting in a way that we are actually creating and working on something real. Moreover, after this assignment I realized how many companies don't have sufficient "posts" on their social media and how we can improve it.
Natalie :)
ReplyDeleteSo, first of all when I read through your post you can really see that you understood what the brand Stüssy is about. However, when reading it I felt it was maybe a bit too academic formulated, maybe you should try a bit more informal English to really connect with your target audience which is like you said mostly surfers or artistic people throughout all genres.
Then, the second point is, I'm not really sure if you can see that when you edit your blogpost that there are different sizes of the words in the first paragraph? Did you want it like that or was it by accident?
And lastly, your Post for promoting the sunglasses. I really like the picture, it suggests some inheritent Coolness of the brand and the people that choose to wear it, but I'd rather go for something more positive than 'are you sick of..' to give the people a positive feeling about your product :)
I agree with Dana I think that maybe it is a little too formal for a brand like stussy and more casual language would be more appropriate, also the structure of the actual text like Dana said is unclear, apart from that i think that it was an interesting post to read!
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