Paid, Owned, Earned

Example of paid ad: 

This is an example of a paid ad which was used in 1987 - 1989. This ad was made by Shawn Stussy who combine his remarkable graphic ability with his unique taste in humor. Even though Stüssy has incredible ad campaigns, you can rarely see them. You can find them only in few magazines and hardy ever on the street. More frequent ads could help the brand spread the awareness about itself and entice more people. 

Example of owned: 

As an example of owned ad you can see a layout of the Stüssy website. They are really well-organized, easy to follow and simple. The website is combined with their e-shop; however, there is missing part which explain the history and the brand as whole. In part "chapters" they only inform customers about their official stores all around the world, and in the part "features" they post articles about the latest project and collections. 

Example of earned: 

This is a screenshot of an official Facebook page of Stüssy. People are sharing and exchanging their experiences with the brand, posting their private post where they tagged or commented the brand or they are reacting to the brand's posts. There is obvious connection between the brand and their fans or customers. Nevertheless, the brand could create a better engagement with their Facebook fans and involve them more into the content of the page, so it would become a better dialogue between Stüssy and their fans.